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Google搜索的九大广告主

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WordStream最近发布的一份报告,披露了Google搜索广告的九大广告主。其中,Google的最大广告主是网络学校菲尼克斯大学(Phoenix University);Ask.com是Google第二大广告主,在第三季度中每天的广告支出为15.5万美元;亚马逊排在第三位,该公司第三季度在Google上的广告支出为每天13.2万美元。

Google搜索九大广告主名单:

  1. 菲尼克斯大学
  2. Ask.com
  3. 亚马逊
  4. 美国最大的网上鞋店Zappos.com
  5. 全球酒店在线预订商Hotels.com
  6. 美国第四大汽车保险公司Geico
  7. 美国最大的互助保险公司State Farm
  8. 美国在线旅游巨头Expedia
  9. 劳氏公司(Lowes)

Google(CPC)广告价格变化:

WordStream首席执行官拉里·基姆(Larry Kim)表示,在第三季度中,每点击平均成本(CPC)大幅下降,广告印象和点击量则大幅增长。

他指出:“从整体来看,Google经济已经发生了很大变化。我们看到,广告印象大幅增长,每点击成本下降。我们认为,这对广告主和Google来说是一种‘双赢’的局面。广告主能以更少的广告费推动更多的客户,从而获得更大的价值;Google则可以降低自身对十分昂贵的关键字的依赖性,这种模式从长期看来是无法维持的。未来Google很可能将获得更多的广告主,原因是价值有所增加。”

东华的一点理解:

Google搜索九大广告主基本都是大公司,说明他们在Google广告上面投入了很多,相信除了搜索广告外肯定会有内容广告的投放。那么我们可以有针对性的做相关的内容的网站,吸引相关的广告。

虽然点击单价CPC有所下降,但是广告点击次数和广告印象有大幅增长,说明Google的用户搜索量是增加的,广告的匹配更好才能带来高的点击。

Google Adword/Adsense依旧是Google主要收入来源。如果你有好的想法,Adsense还是很好途径。

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