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搜索引擎Google与Baidu赞助商链接的识别

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搜索引擎测试关键词:

  • 二手房

搜索引擎测试网络:

  • 上海电信

搜索引擎测试目标:

  • 区分Google与Baidu的赞助商链接与正常搜索结果

测试截图:

百度二手房结果:

可以看到,在下图中,百度搜索结果排在第一的链接最右边,有两个字“推广”,这就是百度的竞价排名。作为普通用户,你可能不会觉得这个是广告,而且这个广告是没有任何认证的,只要你有钱,就可以购买任何关键词,将你的内容放到百度搜索结果的第一页第一条。而且你的内容不会被标记为广告,除了“推广”两个字以外,和普通的搜索结果没有任何区别。

这种结果在首页没有条数限制,比如测试的“二手房”整个页面几乎都是推广链接。

在搜索结果右边的,同样也是广告,而这些结果连“推广”都没有,没有任何说明他是广告的字眼。

百度二手房测试结果

Google二手房测试结果:

Google搜索结果的左上方和右边是广告,在左边的会用黄色的背景色来显示,广告块上方都会有注明“赞助商链接”。而其左边的广告只有而行,而一般搜索结果都会是三行以上,形成明显区别。左边广告链接不会多于5个,我还没有看到多于5个的广告。

Google二手房测试结果

测试结果:

Google的广告比百度的要容易识别,大家不要轻易相信这些广告,因为广告的发布者没有任何限制条件,任何个人都可以发布这样的广告,除非你能确定网站内容的真实性,否则不要相信这些广告中的任何内容。

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